Characteristics which span letters become the things we want to focus on, particularly at the beginning of the design process.
The other oddity in type design is that to a very large extent the forms we are designing are already significantly established.
fonts out there, it always seems impossible to choose!
And even after you’ve slimmed it down, how the heck are you supposed to figure out which ones look the best together without spending hours upon hours of putting random fonts together? It will still be time consuming, but these tips will make it a bit easier!
Sans are my favorite fonts, because they’re super simple and modern. Plus, while serif fonts help your eyes scan across a page, you’re typically jumping around on a web page from the headings to the sidebar to the social media icons, so the benefit of the serifs don’t really matter.
You’ll notice that my blog’s body is in a sans serif typeface (Lato). Just like serif fonts, sans fonts can be written in Title Case, CAPS, and all lowercase while still keeping their readability. They’ve typically got letters that connect together, much like cursive lettering.
— What makes typefaces different from hand-writing, calligraphy, lettering, and logos?
This need to prioritize with the system rather than with any single part also leads to a need to analyse our design process on the level of the system.This often means that the design and spacing of each part of the typeface ends up being a series of careful compromises.These compromises mean that we can best think about typeface design as the creation of a wonderful collection of letters but not as a collection of wonderful letters.In order to know how to pair the fonts, we need to know what all of the different types of fonts actually are. are you going to know how to create a cohesive meal if you don’t understand the different types of foods? You might end up pairing cotton candy and caviar, which… There are different types of fonts, and they might be grouped differently depending on who you’re talking to, but getting a general understanding will help you out a lot when making difficult typography decisions. As the name implies, they’ve got serifs, or small lines attached to the end of each stroke. Serif fonts are commonly used for large bodies of text because they’re easier to read than sans-serif fonts (which we’ll get to in a second). However, this is typically only true for printed text, like books (which is why you’ll notice most books are written in a serif font).They can easily be written in Title Case, CAPS, and all lowercase while still keeping their readability. You’ve probably already figured out what they are, right? (In French, means “without,” so the name is literally “without serif.”) It’s commonly shorted to simply “sans,” so if you hear people talking about sans fonts, they’re referring to sans serifs.Our task as type designers is not so much to create an utterly new form but rather to create a new version of an existing form. Finding just the right amount to change in order to excite but not to alienate a reader is a tricky thing.Often designers get stuck in letter-specific thinking.Imagine shortening descenders imperceptibly so that headings can be set nice and tight without letters crashing into one another.Imagine this all happening live on the web, as a natural part of responsive design.Script fonts should really only be reserved for small bits of text.The more words you have written in script, the harder the text is to read. These are typically more unique fonts that are meant to be more novel. It’s very boxy and only comes in ALL CAPS, even if you’re typing in lowercase.While a lot of people argue that serif fonts have better readability, plenty of people use sans serif fonts because they align with their brands better (myself included! Script fonts are very popular right now; it seems like everywhere you look in the blogging industry (here included! Depending on who you ask, fonts that look like brush strokes (like the “And Possibly” in my logo) could be considered script or display.I personally group them in with script fonts, but don’t be surprised if you see them called display, too!To facilitate just such advancements, people from our four companies (along with notable independent contributors) have been collaborating for more than half a year on a significant improvement to the Open Type font file specification that now includes a new technology: Open Type Font Variations, which allows type designers to interpolate a font’s entire glyph set or individual glyphs along up to 64,000 of variation (weight, width, etc.), and define specific positions in the design space as named instances (“Bold”, “Condensed”, etc.).