At its F8 conference in San Francisco last month, Facebook boss Mark Zuckerberg (pictured) announced it was turning Messenger application into a platform for 'e-commerce, video and more' in a bid to shake up online communication During the event, Facebook executives introduced more than 25 products and tools to help developers 'build, grow, and monetise' applications.
That’s why Facebook thinks video calling will live naturally inside Messenger.”But it may be that the two have also been integrated in part to bring attention to Facebook’s plans for Messenger as Platform, an initiative the site launched last month.
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If you're messaging with someone and realize that words just aren't enough, you can simply choose the video icon in the top right corner of the screen and start a video call right from within an existing Messenger conversation.
'Now you can have face-to-face conversations with your friends and the people you care about, via Messenger,' wrote Stan Chudnovsky, Head of Product for Messenger and Param Reddy, Engineering Manager.
At Facebook's annual developer conference in March, Chief Executive Mark Zuckerburg said the social network would introduce myriad features within Messenger.
Jack Kent, principal mobile analyst at IHS Technology told Mail Online that by splitting Facebook services, it reduces the different ways in which the site has to handle messages in its standard app and site.
Users log in with their Facebook credentials and the site automatically imports their contacts and current chats. No other Facebook buttons, including links to the News Feed, are visible, but settings (pictured) can be managed using the gear icon in the top left-hand corner is the latest addition to the much-maligned service.