Tinder aims to build on the success other dating sites, including Match and Grindr, have had with advertising.
Over the past six months alone, ad revenue at Grindr, the leading location-based dating app in the gay community, has grown 65 percent, according to CEO Joel Simkhai.
The first step to branding yourself for online dating is to communicate your values because chances are, a possible match will share those values. Transparency When it comes to business branding, transparency is the new trend word. It's all a wonderful circle — understand yourself, know your values and priorities and be honest about who you are.
Entrepreneurs and working people like to establish themselves by being transparent with their clients and colleagues, and even with the competition. Wouldn't you want a possible match to do the same? Just like finding the ideal match in your romantic life, you want to find a good match in your clients.
Clients include State Farm, Hotel Tonight and Crunch Fitness.
"In terms of the types of companies that advertise with us, it used to be smaller, 0 to 0 campaigns.
With Valentine’s Day around the corner, many are turning to less conventional dating methods like online dating.
The studio will offer fans in 50 cities the chance to catch an early screening of the June 5 release, starring Melissa Mc Carthy and Jude Law.
"With this, we'll have a pretty good idea of how many people signed up." Advertising is still new territory for 3-year-old Tinder, with Bud Light running the app's first ads last month.
The potential, however, appears tremendous, with analysts projecting Tinder's user base to grow to 30 million this year, up from the current 20 million.
Taking a web marketing approach to online dating can increase your chances of falling in love online.
It is first crucial to realize that you are a brand, and just as any brands must do, you should have a clear idea of who you are.