39% of women said they were attracted to men with a similar sense of humour and almost a quarter looked for a man whose looks reminded them of their father.Commenting on the survey's findings, LETSDATEFORFREE. COM's Venetia Casely said:"The survey shows that for men, whilst finding someone who resembles their mother physically isn't that important, the qualities they regard as the mostpositive ones in their mothers - probably the fact that they are caring, supportive, funny and loyal among others - are among the key qualities they are looking for when considering a partner."The survey shows that searching for a partner who looks like mum appears to be much more of a young man's fixation.
* Combined business is profitable and immediately provides a positive contribution to earnings, with a minimal cash outlay Yoo Media, the interactive media group - through its wholly owned subsidiary Yoo Media Dating Limited ("Yoo Media Dating") - has acquired the business and assets of One Saturday plc, which include two of the best-known brands in the dating marketplace, Dateline and Club Sirius.
Research undertaken amongmembers of Yoo Media Dating Group's new dating website LETSDATEFORFREE.
COMRevealed that 31% of men are attracted to women with the same sense of humour astheir mothers and 29% go for women with their mum's personality, though less than a fifth admitted they are attracted to women who actually look like their mother.
In the first half of the year it lost £3.6 million, down from a loss of £4.9 million for the same period the previous year.
Yoo Media is also proposing to dispose of its unprofitable dating division, which trades as Dateline.